We deliver the elements of effective marketing
Expertise.
Omnichannel Marketing
Nonprofit Fundraising and Board Service
Travel & Tourism
Retail
CPG
Agency
Brand
Regional
About Iridium & Me.
I think of myself as a connector. Over my 24 years in the marketing business, I have worked with hundreds of brands, retailers, agencies, and vendors. I’ve built strong relationships across the marketing services industry that enable me to bring the right experts to your marketing opportunity.
Based on your needs, I will vet, negotiate & manage the best partners for your program -- with seamless communication, a trained eye for efficiencies, and an expert understanding of your retailer’s expectations. I take great pride in developing programs with my clients that 1) lead with the shopper’s perspective, 2) bring efficiencies, and 3) result in conversion.
I bring honesty, common sense, real-world experience, and practicality. I’ve seen every gimmick and ‘next greatest marketing tool’ in the book. My experience allows me to cut to the chase and parse through the fluff to find the right solution for your brand.
Please let me show you how I’d approach, develop & manage a successful marketing program for your brand!
Services.
Creative Ideation & Concepts
Branding
Shopper Program Planning
Retailer Intelligence
Sell-in Presentations
Product Launches
Consumer & Shopper Research
Project Management - Strategy & Execution
Strategy Consulting
Partner Identification & Management
Vendor Vetting
Public Relations
Event Management
Bryan Gott, Gott MFG, Creative Leadership, Direction & Design, bryangott.com
Dave Fish, PhD, Curiosity CX, Research & Insights, Customer Experience, curiositycx.com
mhp.si, Media, Strategy, PR, Web Dev, mhp.si
Consulting Partners:
About the Iridium name.
Iridium is the periodic element that provides the spark in spark plugs, is used in the tips of classic fountain pens, and is the most corrosion-resistant material known.
I like the natural connection to sparking ideas, bringing stories to life, and creating lasting brands.
It’s also the name of the jazz bar in Manhattan where my wife and I had our first date. So, it’s pretty special to me!
